Team George Susich Principal and Creative Director George formed Susich Design Company in 2005 after a 20-year design and marketing career working in advertising agencies and design studios in Houston, Anchorage, Chicago and Phoenix. Over the course of his career he has benefited from working with a diverse, high profile portfolio of clients that helped define his creative principles and expectations for excellence. A believer in quality and accountability, George is intimately involved in every aspect of the studio. Clients and vendors know they can count on him to be accessible, communicative and responsible. He collaborates with clients to achieve their desired results and taps into his network of copywriters, photographers, programmers and printers in order to customize each creative solution so that it is on target, on time and on budget. Ed Sweet Copywriter Ed Sweet began his advertising career in 1991, when he won the "Write if You Want Work" copywriting contest sponsored by J. Walter Thompson's Chicago office. After two years honing his skills as a radio and brochure writer, he relocated to Boston where he gained valuable experience in direct response advertising. He has worked in the online and offline worlds for clients such as American Express, AT&T, American Century Investments and FedEx. Ed is a strategic thinker who loves turning a lot of background information into a crisp, compelling story. He approaches every project with great attention to detail, and is known for his speed and easy-going attitude. Over the years, in addition to writing Web sites, brochures, video scripts, manuals, catalogs, emails, and radio and TV commercials, Ed has also written numerous magazine articles and two books. His most recent work of nonfiction, Hard Work: Success Made Easy, was named "Best Business Book" at the 2005 San Diego Book Awards. Meg Coppersmith Designer Meg is a seasoned design professional with more than 10 years experience in strategic branding, identity development, marketing collateral and interactive design for a diverse clientele of non-profits to Fortune 500 companies. Her work has been published in the national design annuals American Corporate Identity and LogoLounge, and recognized by the AIGA Arizona Prisma Awards. A graduate of Arizona State University, Meg recently returned to the College of Design as a Faculty Associate in the Visual Communication Design program. Meg's passion for design is evident in her enthusiastic approach to each new creative challenge. She is driven to deliver work that is beautiful, serves a clear purpose, communicates a concise message and accomplishes the intended goals of her clients. Elizabeth Bitsy Susich Public Relations Consultant Bitsy is a public relations professional with more than 20 years experience working in agencies in Tucson, San Francisco, Anchorage, Chicago and Scottsdale. Well versed in a variety of integrated marketing concepts, she is a pragmatic counselor who can easily grasp program objectives and propose measurable solutions. Her consultancy focuses on media relations, event planning and community relations. Over the years Bitsy has developed awareness building public relations programs for an upscale portfolio of clients including British Airways, KJZZ 91.5FM / National Public Radio, Sanctuary on Camelback Mountain Resort & Spa and Tiffany & Co.